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Danger Zone to get TV air time during football playoffs this weekend.
January 12, 2012
By: TOM BRANNA
Editor
Procter & Gamble today launched a new advertising campaign for its current lineup of Old Spice Red Zone body sprays. The “Smell is Power” campaign, which introduces a new scent Danger Zone – “the scent of courage” in the form of body spray, deodorant and body wash – also marks the return of Old Spice spokesperson and fan favorite Terry Crews. Crews, who last appeared in the brand’s popular Odor Blocker campaign, demonstrates how th...
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